Radio has a perception problem, but it’s not with our customers (listeners), it’s with ourselves—Check out this latest data from… Read more Radio: There’s No Esteem Like Low Esteem
Month: November 2011
You Should Have Learned This When You Were Twelve
Unscientific observation. Our education system doesn’t teach students what the real world is about, especially when it comes to searching for… Read more You Should Have Learned This When You Were Twelve
It’s Not Easy Being Green
I watched the Muppet movie with my daughter this weekend. Those Disney folks are brilliant at combining adult emotional cues… Read more It’s Not Easy Being Green
Mine Is Bigger than Yours!–The Ballad of Black Friday
I dare you to try and enjoy “A Charlie Brown Thanksgiving” without seeing 285 Black Friday commercials—This year Wal-Mart even… Read more Mine Is Bigger than Yours!–The Ballad of Black Friday
The Pick and Roll
What can Springfield learn from Hershey Pennsylvania? Have you ever been to Hershey? Close your eyes and think about the… Read more The Pick and Roll
Isn’t It Ironic? Dont Ya Think?
The great Halloween storm of 2011 was to be the final proof–The #1 reason way local radio is alive and… Read more Isn’t It Ironic? Dont Ya Think?
Create a S.P.L.A.S.H—(Part I)
Does your message make a S.P.L.A.S.H? Ok..My last name is Swimm, so you know my copywriting philosophy has to revolve… Read more Create a S.P.L.A.S.H—(Part I)
Would You Tell Your Best Friend?
No, I’m not proposing some ethical question because your friend’s wife is cheating on him…The question I raise has to… Read more Would You Tell Your Best Friend?
You Can’t Cut Your Way to Growth
When will people learn that in business revenue drives everything—Everything—If you put every worker in America on some type of… Read more You Can’t Cut Your Way to Growth
You are not Nostradamus
What if you had all the powers of the Amazing Kreskin, combined with Nostradamus, and you even got a hold… Read more You are not Nostradamus
Sync & Swimm. Sales, Leadership, Life 