As 2011 limps in for its final breath this week, I look with hope to 2012. Over the next few weeks… Read more How Can You Go To Plan B When You Don’t Have Plan A? #Goals
All advertising mediums work if you use them the right way. Businesses and agencies get caught up in the price-CPP-CPM-Ect.… Read more The Hard Part Isn’t Making Money–It’s Investing It Wisely
The workplace has a way of reinforcing bad habits. Let me explain. All leaders and managers, (myself included) have moments where the standard civil… Read more I Can’t Talk To You While I’m Yelling!
I write and sell radio commercials for a living, so maybe I listen a bit differently than you do. I love powerful,… Read more Deep Down Inside–You Like Commercials!
Thanksgiving 2011. My Mother asks if we have any Coke. I can’t do justice to just the way she phrased… Read more Everyone loves Polar Bears….Right?
You can buy advertising anywhere. Radio, billboards, TV, Google, Facebook, direct mail, cable, gas stations, park benches, sky writers—Hell, you… Read more She Blinded Me With Science!—Or Was It Art?
See the People…This little piece of advice has floated around in my brain for the past 22 years. My sales… Read more STP–See The People
This time of year is magical, frustrating, and wonderful all rolled into one. Will you hit your 2011 budgets? How… Read more We Write Ads or People Die