Sync & Swimm

Marketing, Stocks, Sales, Radio & Rants

Archive for the month “October, 2012”

The Confidence of Preparation

You’ve heard it so many times that it’s become a cliché–Be prepared! Normally we think in these terms when it comes to a disaster, much like the east coast did as it prepared for Hurricane Sandy. Generators…water… batteries….those sorts of things. When you have time to prepare for something in advance it builds a sense of confidence. You can take a deep breath and say “come what may, I’ve did all I can.” You can’t put a price tag on that kind of confidence.

Today as certain neighborhoods are humming with the sounds of generators, others bask in sunlight unaffected by the ravages of the storm. You never know when all the preparation will pay off, but that’s the point. Don’t take that generator back to Home Depot because you didn’t use it–Have it ready for next time. Plan out the next step before you have to take it.

What if you  prepared like a storm was coming in all areas of your life? Retirement, a promotion at work, your relationship with your friends and family, your health? Don’t wait until your broke to start saving, don’t wait until you have a heart attack before you start getting healthy. Don’t wait until the storm hits, besides being too late, you lose twice…All the worry about the storm, and the actual storm itself.

Mr. Sunshine

Rainy days are the best time to see clients. People seem to be a little less jubliant when mother nature turns on the waterworks. So if the sun won’t shine, you need to.

Stop by Dunkin Donuts, grab a dozen of the fancies and a few coffees, and drop them off at your best clients. For less than $10 you just lit up a room. Those are the things that separate the good reps from the great ones.  Don’t ask your company to reimburse you.  Just do it. Invest in your own growth

Do these type things  a few times and you will become someone people look forward to seeing. A rainmaker who brings the sunshine.

How You Learn Something New

To learn something new you need to hear it, see it, and do it….Right?  What if you just heard it? Over and over again. People learn the most through the ear. It may take longer, but once the message has wrapped itself around your brain, it never leaves…EVER.

Don’t believe me? Take this little quiz and see how you score.  I guarantee you get more than 90% correct.

  • A Diamond is _________
  • A _______ is a terrible thing to waste
  • An ________ a day keeps the doctor away
  • It takes a __________ and keeps on ticking

So, you think these are advertisements that everyone knows and it’s much harder to brand yourself in the modern age? Well, keep going.

  • ______ ______ Yahoo?
  • Got _______?
  • So easy even a _____________ can do it
  • Every kiss begins with _______

So how did you do? I’m not even going to give you the answers because I know most of you scored a perfect 100%. The “Apple a day” slogan was a campaign from the early 1900’s, and here you are in 2012 reciting it without thinking. A catchy phrase, with repetition and little bit of alliteration, can stay with you for a lifetime. Does your business stand out? What are you known for?  Will people remember you in 50 years?

I suspect you could make a lasting imprint with just a bit of thought….You do want to be all that you can be…Right?

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