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Sync & Swimm. Sales, Leadership, Life

Mastering the Art of Sales, Leadership, and Life: A Journey to Influence, Inspire, and Achieve.

Tag: arbitron

Deep Down Inside–You Like Commercials!

Posted on December 14, 2011 by craigswimm

I write and sell radio commercials for a living, so maybe I listen a bit differently than you do.  I love powerful,… Read more Deep Down Inside–You Like Commercials!

Radio: There’s No Esteem Like Low Esteem

Posted on November 30, 2011November 30, 2011 by craigswimm

Radio has a perception problem, but it’s not with our customers (listeners), it’s with ourselves—Check out this latest data from… Read more Radio: There’s No Esteem Like Low Esteem

Isn’t It Ironic? Dont Ya Think?

Posted on November 23, 2011November 23, 2011 by craigswimm

 The great Halloween storm of 2011 was to be  the final proof–The  #1 reason way local radio is alive and… Read more Isn’t It Ironic? Dont Ya Think?

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