I visited my Dad yesterday and gave him his usual Father’s Day gift. Scratch tickets from Randall’s Farm in Ludlow. … Read more The Day After Father’s Day
Author: craigswimm
Lets see–I’m a Market Manager for Cumulus Media in Springfield Mass…Our two stations are 94.7 WMAS and ESPN 1450…I love radio–I feel it is the most intimate and social of all media..I’m a former Air Force guy…I spend two weeks each year in Iceland…I love to read, golf, run and write–I’m involved in many charities and teach part time–I’ve been married almost 20 years and have a 9 year old daughter–
Change
Most people hate change. Even the 58 cents clinking around in your pocket is kind of a pain in the… Read more Change
Texts & Seat belts
Today I watched a professional driver rear end a nice little old lady. (I’m sure she was nice—She looked nice!)… Read more Texts & Seat belts
SUPER BRAIN 2018
It’s been ten days since the Super Bowl. Ten days after millions spent in advertising at $5 million for a… Read more SUPER BRAIN 2018
You Don’t Make Connections at the Drive-Thru—(Joe Pesci was right)
You love coffee, I love coffee, we all love coffee. As we all know, it tastes a whole lot better… Read more You Don’t Make Connections at the Drive-Thru—(Joe Pesci was right)
Words
Words build or break relationships. Words can easily be misunderstood—Choose them wisely. Words can start wars, or make people fall… Read more Words
Creative Clutter
What does it take to be creative? A loose environment where people can walk around barefoot thinking about the next… Read more Creative Clutter
The Tough Coach
With Veterans Day on Saturday I thought I would take a moment and call out one of my first bosses… Read more The Tough Coach
20 Random Advertising Thoughts
People only show up to the party when you invite them. It takes a MINIMUM of 3 impressions (Closer to 6 in… Read more 20 Random Advertising Thoughts
Welcome to the party! Who are you?
When someone decides to make a purchase how do you make sure your company is even thought about? Do they… Read more Welcome to the party! Who are you?
