If you are reading this, you have a brand, are thinking about starting a new venture in hopes of building… Read more Trust & Brands
Author: craigswimm
Lets see–I’m a Market Manager for Cumulus Media in Springfield Mass…Our two stations are 94.7 WMAS and ESPN 1450…I love radio–I feel it is the most intimate and social of all media..I’m a former Air Force guy…I spend two weeks each year in Iceland…I love to read, golf, run and write–I’m involved in many charities and teach part time–I’ve been married almost 20 years and have a 9 year old daughter–
Should I Get The Rust Protection?
“In any moment of decision, the best thing you can do is the right thing, the next best thing is… Read more Should I Get The Rust Protection?
Put The Oxygen Mask On Yourself First
10 ways to gain control
Death Of The Dreamer
Every website I visit now has a little disclaimer box to click explaining how transparent they are. How they… Read more Death Of The Dreamer
How Do I Get To Nashua?
Let your mind go back just a bit. 1998 will do just fine for this exercise. Now let’s pretend you… Read more How Do I Get To Nashua?
Crappy Creative
It doesn’t matter if its print, social, TV, radio, digital. Crappy Creative will get you crappy results. You can hyper… Read more Crappy Creative
50 things NOT to do in Sales
So, I’m fifty and love lists. I thought it would be fun to rip through fifty things NOT to do in… Read more 50 things NOT to do in Sales
Storytellers
You’ve got the best, cheapest, oldest, newest….Blah. Blah. Blah. Do people really care? They do if it relates to them. … Read more Storytellers
The Day After Father’s Day
I visited my Dad yesterday and gave him his usual Father’s Day gift. Scratch tickets from Randall’s Farm in Ludlow. … Read more The Day After Father’s Day
Change
Most people hate change. Even the 58 cents clinking around in your pocket is kind of a pain in the… Read more Change
