What makes a great advertising campaign? The fact your high school buddy heard you on the radio? Your Mother calling… Read more Marketing Jenga
Author: craigswimm
Lets see–I’m a Market Manager for Cumulus Media in Springfield Mass…Our two stations are 94.7 WMAS and ESPN 1450…I love radio–I feel it is the most intimate and social of all media..I’m a former Air Force guy…I spend two weeks each year in Iceland…I love to read, golf, run and write–I’m involved in many charities and teach part time–I’ve been married almost 20 years and have a 9 year old daughter–
Alfalfa
Last week marked the 60th anniversary of the death of a troubled Little Rascal who brought so much light and joy into… Read more Alfalfa
Ooops.. I did it again
An open letter to everyone who thinks making a mistake makes you look bad. I’m here to tell you right… Read more Ooops.. I did it again
Just say Þetta reddast
I love the holidays! Family, friends, Santa, the re-broadcast of the World’s Strongest Man competition! What about all the stress… Read more Just say Þetta reddast
2018….Jets, Golf & Guitars
I hate years that end in ‘8’s. When I was away in the Air Force a close family friend, John… Read more 2018….Jets, Golf & Guitars
Trust & Brands
If you are reading this, you have a brand, are thinking about starting a new venture in hopes of building… Read more Trust & Brands
Should I Get The Rust Protection?
“In any moment of decision, the best thing you can do is the right thing, the next best thing is… Read more Should I Get The Rust Protection?
Put The Oxygen Mask On Yourself First
10 ways to gain control
Death Of The Dreamer
Every website I visit now has a little disclaimer box to click explaining how transparent they are. How they… Read more Death Of The Dreamer
How Do I Get To Nashua?
Let your mind go back just a bit. 1998 will do just fine for this exercise. Now let’s pretend you… Read more How Do I Get To Nashua?
