Today there is silence…. And a dream. Tomorrow that silence is replaced by an idea. That idea is sold… Read more Ode to the Salesperson
Author: craigswimm
Lets see–I’m a Market Manager for Cumulus Media in Springfield Mass…Our two stations are 94.7 WMAS and ESPN 1450…I love radio–I feel it is the most intimate and social of all media..I’m a former Air Force guy…I spend two weeks each year in Iceland…I love to read, golf, run and write–I’m involved in many charities and teach part time–I’ve been married almost 20 years and have a 9 year old daughter–
Bitter Sweet Bosses–Jamming With The Stones
You turn in the greatest report of your working life. Pure perfection. In fact, this project will change your company… Read more Bitter Sweet Bosses–Jamming With The Stones
I Need A Battery…O-O-O-O’Reilly
The power of audio. Putting your brand right onto the front lines. Auto parts companies get it. You can’t turn… Read more I Need A Battery…O-O-O-O’Reilly
Live & Local….Your Pal Murphy
It was one of those cold, rainy and raw days that leaves you chilled to the bone. The year… Read more Live & Local….Your Pal Murphy
Marketing Jenga
What makes a great advertising campaign? The fact your high school buddy heard you on the radio? Your Mother calling… Read more Marketing Jenga
Alfalfa
Last week marked the 60th anniversary of the death of a troubled Little Rascal who brought so much light and joy into… Read more Alfalfa
Ooops.. I did it again
An open letter to everyone who thinks making a mistake makes you look bad. I’m here to tell you right… Read more Ooops.. I did it again
Just say Þetta reddast
I love the holidays! Family, friends, Santa, the re-broadcast of the World’s Strongest Man competition! What about all the stress… Read more Just say Þetta reddast
2018….Jets, Golf & Guitars
I hate years that end in ‘8’s. When I was away in the Air Force a close family friend, John… Read more 2018….Jets, Golf & Guitars
Trust & Brands
If you are reading this, you have a brand, are thinking about starting a new venture in hopes of building… Read more Trust & Brands
