I’ve been fascinated by advertising since I was a kid. The colorful box of the Happy Meal, and even before… Read more It’s A Daisy!—What’s In A Name?
Author: craigswimm
Lets see–I’m a Market Manager for Cumulus Media in Springfield Mass…Our two stations are 94.7 WMAS and ESPN 1450…I love radio–I feel it is the most intimate and social of all media..I’m a former Air Force guy…I spend two weeks each year in Iceland…I love to read, golf, run and write–I’m involved in many charities and teach part time–I’ve been married almost 20 years and have a 9 year old daughter–
Pie Are Round!
From the moment I heard my 6th grade teacher say “Pie r Squared” I knew numbers could lie because everyone… Read more Pie Are Round!
The Sounds Of Brilliance
All great ideas start out as nothing more than a thought of a dreamer. Sometimes the dream stays trapped in… Read more The Sounds Of Brilliance
Selling A Better Mousetrap–(Or Butter Spray)
In the late 1800’s Ralph Waldo Emerson is given credit for the metaphor that has proceeded every great idea…”Build a… Read more Selling A Better Mousetrap–(Or Butter Spray)
You Are Supposed To Move On Moving Walkways!
Sometimes I think technological advances designed to bring people closer together, and make life easier, actually have the opposite effect. … Read more You Are Supposed To Move On Moving Walkways!
Big Game Commercials–Fumble or #Touchdown?
As the Superbow—ooops, “the BIG game” inches closer, the Monday morning quarterbacks will talk of football, and….. commercials. Will Volkswagen be… Read more Big Game Commercials–Fumble or #Touchdown?
#Persistent Or Pest?
Everyone loves persistence, but no one loves a pest. So, how do you remain persistent without becoming like Bill Murray’s character… Read more #Persistent Or Pest?
Thou Shall Not Commit the 7 Deadly Advertising Sins In 2012
The New Year is here! What are you going to do to make this a great year for your company? … Read more Thou Shall Not Commit the 7 Deadly Advertising Sins In 2012
How Can You Go To Plan B When You Don’t Have Plan A? #Goals
As 2011 limps in for its final breath this week, I look with hope to 2012. Over the next few weeks… Read more How Can You Go To Plan B When You Don’t Have Plan A? #Goals
The Hard Part Isn’t Making Money–It’s Investing It Wisely
All advertising mediums work if you use them the right way. Businesses and agencies get caught up in the price-CPP-CPM-Ect.… Read more The Hard Part Isn’t Making Money–It’s Investing It Wisely
Sync & Swimm. Sales, Leadership, Life 