My Name Is Craig, And I Have A Listening Problem

Posted on April 14, 2012 by craigswimm

I like to talk. That’s what good marketing and sales guys do, right? Slap the client on the back… Read more My Name Is Craig, And I Have A Listening Problem

Selling A Better Mousetrap–(Or Butter Spray)

Posted on February 11, 2012February 11, 2012 by craigswimm

In the late 1800’s Ralph Waldo Emerson is given credit for the metaphor that has proceeded every great idea…”Build a… Read more Selling A Better Mousetrap–(Or Butter Spray)

Thou Shall Not Commit the 7 Deadly Advertising Sins In 2012

Posted on January 2, 2012January 2, 2012 by craigswimm

The New Year is here! What are you going to do to make this a great year for your company? … Read more Thou Shall Not Commit the 7 Deadly Advertising Sins In 2012

The Hard Part Isn’t Making Money–It’s Investing It Wisely

Posted on December 19, 2011 by craigswimm

All advertising mediums work if you use them the right way. Businesses and agencies get caught up in the price-CPP-CPM-Ect.… Read more The Hard Part Isn’t Making Money–It’s Investing It Wisely

I Can’t Talk To You While I’m Yelling!

Posted on December 16, 2011December 16, 2011 by craigswimm

The workplace has a way of reinforcing bad habits. Let me explain. All leaders and managers, (myself included) have moments where the standard civil… Read more I Can’t Talk To You While I’m Yelling!