It’s been ten days since the Super Bowl. Ten days after millions spent in advertising at $5 million for a… Read more SUPER BRAIN 2018
As I type this my daughter is on Face Time with her friend on her IPOD Touch. My ten year… Read more The Company That Will Bring It To You…..
As the Superbow—ooops, “the BIG game” inches closer, the Monday morning quarterbacks will talk of football, and….. commercials. Will Volkswagen be… Read more Big Game Commercials–Fumble or #Touchdown?
I write and sell radio commercials for a living, so maybe I listen a bit differently than you do. I love powerful,… Read more Deep Down Inside–You Like Commercials!
Don’t do vanilla. Be bold. Take a chance in order to cut through. Remember: over-advertised-to-consumers respond to NEW.. BETTER… DIFFERENT… Read more Writing a radio commercial part I