Pie Are Round!

From the moment I heard my 6th grade teacher say “Pie r Squared” I knew numbers could lie because everyone… Read more Pie Are Round!

Selling A Better Mousetrap–(Or Butter Spray)

In the late 1800’s Ralph Waldo Emerson is given credit for the metaphor that has proceeded every great idea…”Build a… Read more Selling A Better Mousetrap–(Or Butter Spray)

The New Year is here! What are you going to do to make this a great year for your company? … Read more Thou Shall Not Commit the 7 Deadly Advertising Sins In 2012

As 2011 limps in for its final breath this week, I look with hope to 2012. Over the next few weeks… Read more How Can You Go To Plan B When You Don’t Have Plan A? #Goals

All advertising mediums work if you use them the right way. Businesses and agencies get caught up in the price-CPP-CPM-Ect.… Read more The Hard Part Isn’t Making Money–It’s Investing It Wisely

Thanksgiving 2011. My Mother asks if we have any Coke. I can’t do justice to just the way she phrased… Read more Everyone loves Polar Bears….Right?

You can buy advertising anywhere. Radio, billboards, TV, Google, Facebook, direct mail, cable, gas stations, park benches, sky writers—Hell, you… Read more She Blinded Me With Science!—Or Was It Art?

See the People…This little piece of advice has floated around in my brain for the past 22 years. My sales… Read more STP–See The People

Radio has a perception problem, but it’s not with our customers (listeners), it’s with ourselves—Check out this latest data from… Read more Radio: There’s No Esteem Like Low Esteem

Unscientific observation. Our education system doesn’t teach students what the real world is about, especially when it comes to searching for… Read more You Should Have Learned This When You Were Twelve