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Sync & Swimm. Sales, Leadership, Life

Mastering the Art of Sales, Leadership, and Life: A Journey to Influence, Inspire, and Achieve.

Category: copywriting

Would You Tell Your Best Friend?

Posted on November 20, 2011November 20, 2011 by craigswimm

No, I’m not proposing some ethical question because your friend’s wife is cheating on him…The question I raise has to… Read more Would You Tell Your Best Friend?

Writing a radio commercial part I

Posted on November 16, 2011November 16, 2011 by craigswimm

Don’t do vanilla.  Be bold.  Take a chance in order to cut through. Remember: over-advertised-to-consumers respond to NEW.. BETTER… DIFFERENT… Read more Writing a radio commercial part I

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