The Law of Unintended Consequences usually happens when you only get one side of a story, or surround yourself with… Read more Digital Unintended Consequences
Category: copywriting
Perception is Reality…Woody The Internet Pecker
Wow…..I haven’t posted anything on WordPress for a long time. So, to get myself back in the saddle, I’ll throw… Read more Perception is Reality…Woody The Internet Pecker
How You Learn Something New
To learn something new you need to hear it, see it, and do it….Right? What if you just heard it?… Read more How You Learn Something New
Selling A Better Mousetrap–(Or Butter Spray)
In the late 1800’s Ralph Waldo Emerson is given credit for the metaphor that has proceeded every great idea…”Build a… Read more Selling A Better Mousetrap–(Or Butter Spray)
Big Game Commercials–Fumble or #Touchdown?
As the Superbow—ooops, “the BIG game” inches closer, the Monday morning quarterbacks will talk of football, and….. commercials. Will Volkswagen be… Read more Big Game Commercials–Fumble or #Touchdown?
Thou Shall Not Commit the 7 Deadly Advertising Sins In 2012
The New Year is here! What are you going to do to make this a great year for your company? … Read more Thou Shall Not Commit the 7 Deadly Advertising Sins In 2012
Deep Down Inside–You Like Commercials!
I write and sell radio commercials for a living, so maybe I listen a bit differently than you do. I love powerful,… Read more Deep Down Inside–You Like Commercials!
She Blinded Me With Science!—Or Was It Art?
You can buy advertising anywhere. Radio, billboards, TV, Google, Facebook, direct mail, cable, gas stations, park benches, sky writers—Hell, you… Read more She Blinded Me With Science!—Or Was It Art?
We Write Ads or People Die
This time of year is magical, frustrating, and wonderful all rolled into one. Will you hit your 2011 budgets? How… Read more We Write Ads or People Die
Create a S.P.L.A.S.H—(Part I)
Does your message make a S.P.L.A.S.H? Ok..My last name is Swimm, so you know my copywriting philosophy has to revolve… Read more Create a S.P.L.A.S.H—(Part I)
Sync & Swimm 