When someone decides to make a purchase how do you make sure your company is even thought about? Do they know who you are? What you are about? Did you even get invited to the party?
Have you ever been to a party where everyone knows each other? Would you throw out your hand with a big….”Hi, I’m John..Wanna buy some insurance?” That’s what you do when you post an offer on digital or social before you create awareness. Without awareness and reputation, you are just another idiot trying to sell something.
To create brand awareness you need Reach, Frequency, Consistency and a great message (Creative). This doesn’t come from a few Facebook posts. It comes from engagement. Connecting to the local community any way you can. Going to a few of those parties where you don’t know anyone, and getting to know people…Slowly, over time. Over 80% of an audience won’t click on a digital/social ad they’ve never heard of.
Build awareness through branding. Tell great stories. Be known BEFORE you’re needed. Then, target those who have the need. Do you want to be searched on Google, or found on Google?
Now go send out some thank you notes for getting all those party invitations
(Reuters) - Walt Disney Co has struck a deal to buy film, television and international businesses from Rupert Murdoch's Twenty-First Century Fox Inc for $52.4 billion in stock as the world's largest entertainment company seeks even greater scale to combat growing digital rivals Netflix Inc and Amazon.com Inc.
(Reuters) - U.S. stocks climbed higher on Thursday, boosted by gains in technology and banking shares and aided by news that the Republicans' tax code overhaul should face final votes in Congress before the year-end.
WASHINGTON (Reuters) - Congressional Republicans reached a deal on final tax legislation on Wednesday, clearing the way for final votes next week on a package that would slash the U.S. corporate tax rate to 21 percent and cut taxes for wealthy Americans.
TEL AVIV (Reuters) - Teva Pharmaceutical Industries will cut its workforce by more than a quarter, give up many of its manufacturing plants and suspend its dividend on ordinary shares in a much-anticipated overhaul to help pay back its massive debt.
BRUSSELS (Reuters) - Italy's Luxottica and French glasses group Essilor are set to win unconditional EU antitrust approval for their 48-billion-euro ($56.8 billion), two people familiar with the matter said on Thursday.