- People only show up to the party when you invite them.
- It takes a MINIMUM of 3 impressions (Closer to 6 in 2017) before someone acts on an offer.
- ….AND that’s only if they have a need.
- All advertising needs 4 Keys. Reach, Frequency, Consistency and GREAT Creative.
- $500 campaigns don’t work.
- Crappy creative doesn’t work.
- People only care about one radio station…… WII-FM “What’s in it for me”?
- Most people don’t listen……Repeat, Repeat, Repeat!
- People really have no idea how they heard about a product.
- Most people automatically say…..“I saw you on TV” when asked.
- Radio MULTIPLIES the effectiveness of all other media.
- Radio also stands on its own as a media.
- You really can’t brand with print or social media.
- Social media is a conversation vehicle—Not a branding method.
- All advertising can work if done correctly.
- Cold feet is the #1 reason for a campaign not to work. (Stopped before it caught on.)
- Not following the 4 Keys is the #2 reason.
- People don’t care about features—Only benefits.
- Programmatic digital campaigns will end up embedded in HORRIBLE articles/websites.
- All that really matters is if the advertising makes the cash register ring more often.
Sync & Swimm 