Sync & Swimm

Marketing, Stocks, Sales, Radio & Rants

20 Random Advertising Thoughts

advertising

  1. People only show up to the party when you invite them.
  2. It takes a MINIMUM of 3 impressions (Closer to 6 in 2017) before someone acts on an offer.
  3. ….AND that’s only if they have a need.
  4. All advertising needs 4 Keys.  Reach, Frequency, Consistency and GREAT Creative.
  5. $500 campaigns don’t work.
  6. Crappy creative doesn’t work.
  7. People only care about one radio station…… WII-FM  “What’s in it for me”?
  8. Most people don’t listen……Repeat, Repeat, Repeat!
  9. People really have no idea how they heard about a product.
  10. Most people automatically say…..“I saw you on TV” when asked.
  11. Radio MULTIPLIES the effectiveness of all other media.
  12. Radio also stands on its own as a media.
  13. You really can’t brand with print or social media.
  14. Social media is a conversation vehicle—Not a branding method.
  15. All advertising can work if done correctly.
  16. Cold feet is the #1 reason for a campaign not to work. (Stopped before it caught on.)
  17. Not following the 4 Keys is the #2 reason.
  18. People don’t care about features—Only benefits.
  19. Programmatic digital campaigns will end up embedded in HORRIBLE articles/websites.
  20. All that really matters is if the advertising makes the cash register ring more often.

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