When someone decides to make a purchase how do you make sure your company is even thought about? Do they know who you are? What you are about? Did you even get invited to the party?
Have you ever been to a party where everyone knows each other? Would you throw out your hand with a big….”Hi, I’m John..Wanna buy some insurance?” That’s what you do when you post an offer on digital or social before you create awareness. Without awareness and reputation, you are just another idiot trying to sell something.
To create brand awareness you need Reach, Frequency, Consistency and a great message (Creative). This doesn’t come from a few Facebook posts. It comes from engagement. Connecting to the local community any way you can. Going to a few of those parties where you don’t know anyone, and getting to know people…Slowly, over time. Over 80% of an audience won’t click on a digital/social ad they’ve never heard of.
Build awareness through branding. Tell great stories. Be known BEFORE you’re needed. Then, target those who have the need. Do you want to be searched on Google, or found on Google?
Now go send out some thank you notes for getting all those party invitations