Pick up the phone to make a new cold call—-Feel the Fear….Do it Anyway. Making a big presentation to a… Read more (For my Sales Friends)–Feel the Fear
Tag: sales
Mr. Sunshine
Rainy days are the best time to see clients. People seem to be a little less jubliant when mother nature… Read more Mr. Sunshine
My Name Is Craig, And I Have A Listening Problem
I like to talk. That’s what good marketing and sales guys do, right? Slap the client on the back… Read more My Name Is Craig, And I Have A Listening Problem
Selling A Better Mousetrap–(Or Butter Spray)
In the late 1800’s Ralph Waldo Emerson is given credit for the metaphor that has proceeded every great idea…”Build a… Read more Selling A Better Mousetrap–(Or Butter Spray)
#Persistent Or Pest?
Everyone loves persistence, but no one loves a pest. So, how do you remain persistent without becoming like Bill Murray’s character… Read more #Persistent Or Pest?
STP–See The People
See the People…This little piece of advice has floated around in my brain for the past 22 years. My sales… Read more STP–See The People
Mine Is Bigger than Yours!–The Ballad of Black Friday
I dare you to try and enjoy “A Charlie Brown Thanksgiving” without seeing 285 Black Friday commercials—This year Wal-Mart even… Read more Mine Is Bigger than Yours!–The Ballad of Black Friday
Would You Tell Your Best Friend?
No, I’m not proposing some ethical question because your friend’s wife is cheating on him…The question I raise has to… Read more Would You Tell Your Best Friend?
You Can’t Cut Your Way to Growth
When will people learn that in business revenue drives everything—Everything—If you put every worker in America on some type of… Read more You Can’t Cut Your Way to Growth
Writing a radio commercial part I
Don’t do vanilla. Be bold. Take a chance in order to cut through. Remember: over-advertised-to-consumers respond to NEW.. BETTER… DIFFERENT… Read more Writing a radio commercial part I
