What does it take to be creative? A loose environment where people can walk around barefoot thinking about the next big thing? Maybe I guess. But I present to you a different way to look at the best creative minds.
They may not look like it on the surface, but creative people have to be the most organized in an organization. In the advertising world, they must deal with deadlines, angry clients, angry sales reps, angry bosses…Lots of things to juggle.
The right brain thinkers of the world must come up with the ideas, AND have their to-do list cleaned up and immaculate. That’s where the magic happens. Loose ends pull us in the wrong directions and take our mind off of, well, the next thing big thing.
Creativity doesn’t rise out of clutter. It comes from being so organized your mind can move onto the next great idea.