It doesn’t matter if its print, social, TV, radio, digital. Crappy Creative will get you crappy results. You can hyper… Read more Crappy Creative
Category: Advertising
Storytellers
You’ve got the best, cheapest, oldest, newest….Blah. Blah. Blah. Do people really care? They do if it relates to them. … Read more Storytellers
SUPER BRAIN 2018
It’s been ten days since the Super Bowl. Ten days after millions spent in advertising at $5 million for a… Read more SUPER BRAIN 2018
Words
Words build or break relationships. Words can easily be misunderstood—Choose them wisely. Words can start wars, or make people fall… Read more Words
Creative Clutter
What does it take to be creative? A loose environment where people can walk around barefoot thinking about the next… Read more Creative Clutter
20 Random Advertising Thoughts
People only show up to the party when you invite them. It takes a MINIMUM of 3 impressions (Closer to 6 in… Read more 20 Random Advertising Thoughts
Welcome to the party! Who are you?
When someone decides to make a purchase how do you make sure your company is even thought about? Do they… Read more Welcome to the party! Who are you?
Digital Unintended Consequences
The Law of Unintended Consequences usually happens when you only get one side of a story, or surround yourself with… Read more Digital Unintended Consequences
Traditional Media’s Free Lunch
So, everyone is upset that Facebook has changed their policy and is suppressing media and business posts in favor of… Read more Traditional Media’s Free Lunch
(For my Sales Friends)–Feel the Fear
Pick up the phone to make a new cold call—-Feel the Fear….Do it Anyway. Making a big presentation to a… Read more (For my Sales Friends)–Feel the Fear
