Words can easily be misunderstood—Choose them wisely.
Words can start wars, or make people fall in love.
Words should be transparent, authentic and without hidden agendas.
Words can INCREASE or KILL energy.
Words justify logic.
Words can build value over price.
Words invoke emotions. Emotions play a major role in most purchase decisions. Never lose sight of how potential customers want to feel: Safer, healthier, smarter, more attractive, in control and that they didn’t make the wrong choice.
WASHINGTON (Reuters) - U.S. President Donald Trump was expected to lay the foundation for tariffs on Chinese imports worth around $50 billion on Thursday, in a move likely to trigger retaliation from Beijing and stoke fears of a global trade war.
(Reuters) - Facebook Inc Chief Executive Mark Zuckerberg's apology for mishandling user data and some limited proposals for change at the social network drew mixed responses on Thursday, while Wall Street analysts worried about costs and a loss of trust.
GENEVA (Reuters) - China is preparing a range of responses to planned U.S. tariffs and will stand up to protectionism, but it still hopes for dialogue, Beijing's ambassador to the World Trade Organization (WTO) said on Thursday.
(Reuters) - Citigroup Inc added restrictions on firearms sales for new retail-sector clients, the Wall Street bank said http://citi.us/2FVnjJj on Thursday, the strongest move to date by a major U.S. lender following last month's high school shooting in Florida.