Words can easily be misunderstood—Choose them wisely.
Words can start wars, or make people fall in love.
Words should be transparent, authentic and without hidden agendas.
Words can INCREASE or KILL energy.
Words justify logic.
Words can build value over price.
Words invoke emotions. Emotions play a major role in most purchase decisions. Never lose sight of how potential customers want to feel: Safer, healthier, smarter, more attractive, in control and that they didn’t make the wrong choice.
(Reuters) - Walt Disney Co has struck a deal to buy film, television and international businesses from Rupert Murdoch's Twenty-First Century Fox Inc for $52.4 billion in stock as the world's largest entertainment company seeks even greater scale to combat growing digital rivals Netflix Inc and Amazon.com Inc.
(Reuters) - U.S. stocks climbed higher on Thursday, boosted by gains in technology and banking shares and aided by news that the Republicans' tax code overhaul should face final votes in Congress before the year-end.
WASHINGTON (Reuters) - Congressional Republicans reached a deal on final tax legislation on Wednesday, clearing the way for final votes next week on a package that would slash the U.S. corporate tax rate to 21 percent and cut taxes for wealthy Americans.
TEL AVIV (Reuters) - Teva Pharmaceutical Industries will cut its workforce by more than a quarter, give up many of its manufacturing plants and suspend its dividend on ordinary shares in a much-anticipated overhaul to help pay back its massive debt.
BRUSSELS (Reuters) - Italy's Luxottica and French glasses group Essilor are set to win unconditional EU antitrust approval for their 48-billion-euro ($56.8 billion), two people familiar with the matter said on Thursday.