Words build or break relationships.- Words can easily be misunderstood—Choose them wisely.
- Words can start wars, or make people fall in love.
- Words should be transparent, authentic and without hidden agendas.
- Words can INCREASE or KILL energy.
- Words justify logic.
- Words can build value over price.
- Words invoke emotions. Emotions play a major role in most purchase decisions. Never lose sight of how potential customers want to feel: Safer, healthier, smarter, more attractive, in control and that they didn’t make the wrong choice.
- Words should be chosen based on the audience.
- The most important Word is “YOU”.
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