When I was 12, I caught the biggest fish of my life. I’m not talking “big for a kid” big—this… Read more The Big Catch
Author: craigswimm
Lets see–I’m a Market Manager for Cumulus Media in Springfield Mass…Our two stations are 94.7 WMAS and ESPN 1450…I love radio–I feel it is the most intimate and social of all media..I’m a former Air Force guy…I spend two weeks each year in Iceland…I love to read, golf, run and write–I’m involved in many charities and teach part time–I’ve been married almost 20 years and have a 9 year old daughter–
World Wide Dread
A couple of quick tips to blend your traditional advertising into the digital age. Save time, money, energy and aggravation.… Read more World Wide Dread
The Halliburton Case
We starting building out our new home for 94.7 WMAS and ESPN 1450 at the Basketball Hall of Fame in… Read more The Halliburton Case
“Fore” Thought
Everyone has their happy place. A place where problems aren’t quite so large and things seem to fall into place. … Read more “Fore” Thought
Smoked Fish
When I was a kid fishing was one of my favorite things to do. Mostly I fished by myself or… Read more Smoked Fish
ABC’s (L-Em-N-O-P)
Do you remember that great billboard you saw last year? How about that terrific Google search you did over the… Read more ABC’s (L-Em-N-O-P)
Close Shaves with Integrity
Integrity is something few people talk about much anymore. Think about that for a moment, when is the last time… Read more Close Shaves with Integrity
Crop Circles
This is happening right now in the sales world. Yes, Covid-19 has been horrible. Yes, its harder to reach decision… Read more Crop Circles
Ode to the Salesperson
Today there is silence…. And a dream. Tomorrow that silence is replaced by an idea. That idea is sold… Read more Ode to the Salesperson
Bitter Sweet Bosses–Jamming With The Stones
You turn in the greatest report of your working life. Pure perfection. In fact, this project will change your company… Read more Bitter Sweet Bosses–Jamming With The Stones
Sync & Swimm. Sales, Leadership, Life 