How You Learn Something New

To learn something new you need to hear it, see it, and do it….Right? What if you just heard it?… Read more How You Learn Something New

It’s A Daisy!—What’s In A Name?

I’ve been fascinated by advertising since I was a kid. The colorful box of the Happy Meal, and even before… Read more It’s A Daisy!—What’s In A Name?

In the late 1800’s Ralph Waldo Emerson is given credit for the metaphor that has proceeded every great idea…”Build a… Read more Selling A Better Mousetrap–(Or Butter Spray)

As the Superbow—ooops, “the BIG game” inches closer, the Monday morning quarterbacks will talk of football, and….. commercials. Will Volkswagen be… Read more Big Game Commercials–Fumble or #Touchdown?

The New Year is here! What are you going to do to make this a great year for your company? … Read more Thou Shall Not Commit the 7 Deadly Advertising Sins In 2012

All advertising mediums work if you use them the right way. Businesses and agencies get caught up in the price-CPP-CPM-Ect.… Read more The Hard Part Isn’t Making Money–It’s Investing It Wisely

I write and sell radio commercials for a living, so maybe I listen a bit differently than you do. I love powerful,… Read more Deep Down Inside–You Like Commercials!

Thanksgiving 2011. My Mother asks if we have any Coke. I can’t do justice to just the way she phrased… Read more Everyone loves Polar Bears….Right?

You can buy advertising anywhere. Radio, billboards, TV, Google, Facebook, direct mail, cable, gas stations, park benches, sky writers—Hell, you… Read more She Blinded Me With Science!—Or Was It Art?

See the People…This little piece of advice has floated around in my brain for the past 22 years. My sales… Read more STP–See The People