To learn something new you need to hear it, see it, and do it….Right?  What if you just heard it? Over and over again. People learn the most through the ear. It may take longer, but once the message has wrapped itself around your brain, it never leaves…EVER.

Don’t believe me? Take this little quiz and see how you score.  I guarantee you get more than 90% correct.

• A Diamond is _________
• A _______ is a terrible thing to waste
• An ________ a day keeps the doctor away
• It takes a __________ and keeps on ticking

So, you think these are advertisements that everyone knows and it’s much harder to brand yourself in the modern age? Well, keep going.

• ______ ______ Yahoo?
• Got _______?
• So easy even a _____________ can do it
• Every kiss begins with _______

So how did you do? I’m not even going to give you the answers because I know most of you scored a perfect 100%. The “Apple a day” slogan was a campaign from the early 1900’s, and here you are in 2012 reciting it without thinking. A catchy phrase, with repetition and little bit of alliteration, can stay with you for a lifetime. Does your business stand out? What are you known for?  Will people remember you in 50 years?

I suspect you could make a lasting imprint with just a bit of thought….You do want to be all that you can be…Right?