It doesn’t matter if its print, social, TV, radio, digital. Crappy Creative will get you crappy results. You can hyper… Read more Crappy Creative
You’ve got the best, cheapest, oldest, newest….Blah. Blah. Blah. Do people really care? They do if it relates to them. … Read more Storytellers
It’s been ten days since the Super Bowl. Ten days after millions spent in advertising at $5 million for a… Read more SUPER BRAIN 2018
When someone decides to make a purchase how do you make sure your company is even thought about? Do they… Read more Welcome to the party! Who are you?
The Law of Unintended Consequences usually happens when you only get one side of a story, or surround yourself with… Read more Digital Unintended Consequences
To learn something new you need to hear it, see it, and do it….Right? What if you just heard it?… Read more How You Learn Something New
I’ve been fascinated by advertising since I was a kid. The colorful box of the Happy Meal, and even before… Read more It’s A Daisy!—What’s In A Name?
In the late 1800’s Ralph Waldo Emerson is given credit for the metaphor that has proceeded every great idea…”Build a… Read more Selling A Better Mousetrap–(Or Butter Spray)
As the Superbow—ooops, “the BIG game” inches closer, the Monday morning quarterbacks will talk of football, and….. commercials. Will Volkswagen be… Read more Big Game Commercials–Fumble or #Touchdown?
The New Year is here! What are you going to do to make this a great year for your company? … Read more Thou Shall Not Commit the 7 Deadly Advertising Sins In 2012