Traditional Media’s Free Lunch
So, everyone is upset that Facebook has changed their policy and is suppressing media and business posts in favor of friend updates. Keep in mind that for many people their Facebook feed is where they get ALL their news. Crazy right? Well, the media let it happen.
Let’s go back about 10 years. Before the great 2008 recession. Back when a hash tag was just a pound sign. Let your mind drift back and imagine everything you seen and heard on mass media. I’ll help you out a bit. Most (at one point almost all) advertising had one central message…..”Like us on Facebook”. DJ’s had contests to get the most fans and likes. The Facebook logo graced the end of every local newscast. Every major brand had one mission—Build their fans & likes.
It was as if overnight everyone forgot there is no such thing as a free lunch. “A way to connect with our customers for free” Wow!…Yea wow. The media spent ten years turning all the power over to Facebook and now are upset that their relevance has declined…..A lot.
Radio, television & print all thought that Facebook put them closer to their audience, and traditional media would always be the first choice. Instead of building databases, investing in new social media platforms and better websites, traditional media took the easy way out…Connect for free on Facebook.
And Facebook, much like a drug dealer handing out free samples, kept giving and giving….Until they didn’t.
The easy path is rarely the best path. So congratulations Facebook. You got the entire world to help build a database over a billion strong…For free. So maybe there really is a free lunch?