Crappy Creative

It doesn’t matter if its print, social, TV, radio, digital. Crappy Creative will get you crappy results. You can hyper… Read more Crappy Creative

Storytellers

You’ve got the best, cheapest, oldest, newest….Blah. Blah. Blah. Do people really care? They do if it relates to them. … Read more Storytellers

It’s been ten days since the Super Bowl. Ten days after millions spent in advertising at $5 million for a… Read more SUPER BRAIN 2018

So, everyone is upset that Facebook has changed their policy and is suppressing media and business posts in favor of… Read more Traditional Media’s Free Lunch

Pick up the phone to make a new cold call—-Feel the Fear….Do it Anyway. Making a big presentation to a… Read more (For my Sales Friends)–Feel the Fear

Wow…..I haven’t posted anything on WordPress for a long time. So, to get myself back in the saddle, I’ll throw… Read more Perception is Reality…Woody The Internet Pecker

To learn something new you need to hear it, see it, and do it….Right? What if you just heard it?… Read more How You Learn Something New

In the late 1800’s Ralph Waldo Emerson is given credit for the metaphor that has proceeded every great idea…”Build a… Read more Selling A Better Mousetrap–(Or Butter Spray)

As the Superbow—ooops, “the BIG game” inches closer, the Monday morning quarterbacks will talk of football, and….. commercials. Will Volkswagen be… Read more Big Game Commercials–Fumble or #Touchdown?

The New Year is here! What are you going to do to make this a great year for your company? … Read more Thou Shall Not Commit the 7 Deadly Advertising Sins In 2012