Every website I visit now has a little disclaimer box to click explaining how transparent they are. How they… Read more Death Of The Dreamer
Author: craigswimm
Lets see–I’m a Market Manager for Cumulus Media in Springfield Mass…Our two stations are 94.7 WMAS and ESPN 1450…I love radio–I feel it is the most intimate and social of all media..I’m a former Air Force guy…I spend two weeks each year in Iceland…I love to read, golf, run and write–I’m involved in many charities and teach part time–I’ve been married almost 20 years and have a 9 year old daughter–
How Do I Get To Nashua?
Let your mind go back just a bit. 1998 will do just fine for this exercise. Now let’s pretend you… Read more How Do I Get To Nashua?
Crappy Creative
It doesn’t matter if its print, social, TV, radio, digital. Crappy Creative will get you crappy results. You can hyper… Read more Crappy Creative
50 things NOT to do in Sales
So, I’m fifty and love lists. I thought it would be fun to rip through fifty things NOT to do in… Read more 50 things NOT to do in Sales
Storytellers
You’ve got the best, cheapest, oldest, newest….Blah. Blah. Blah. Do people really care? They do if it relates to them. … Read more Storytellers
The Day After Father’s Day
I visited my Dad yesterday and gave him his usual Father’s Day gift. Scratch tickets from Randall’s Farm in Ludlow. … Read more The Day After Father’s Day
Change
Most people hate change. Even the 58 cents clinking around in your pocket is kind of a pain in the… Read more Change
Texts & Seat belts
Today I watched a professional driver rear end a nice little old lady. (I’m sure she was nice—She looked nice!)… Read more Texts & Seat belts
SUPER BRAIN 2018
It’s been ten days since the Super Bowl. Ten days after millions spent in advertising at $5 million for a… Read more SUPER BRAIN 2018
You Don’t Make Connections at the Drive-Thru—(Joe Pesci was right)
You love coffee, I love coffee, we all love coffee. As we all know, it tastes a whole lot better… Read more You Don’t Make Connections at the Drive-Thru—(Joe Pesci was right)
Sync & Swimm 