I watched the Muppet movie with my daughter this weekend. Those Disney folks are brilliant at combining adult emotional cues… Read more It’s Not Easy Being Green
Category: Business
Mine Is Bigger than Yours!–The Ballad of Black Friday
I dare you to try and enjoy “A Charlie Brown Thanksgiving” without seeing 285 Black Friday commercials—This year Wal-Mart even… Read more Mine Is Bigger than Yours!–The Ballad of Black Friday
The Pick and Roll
What can Springfield learn from Hershey Pennsylvania? Have you ever been to Hershey? Close your eyes and think about the… Read more The Pick and Roll
Isn’t It Ironic? Dont Ya Think?
The great Halloween storm of 2011 was to be the final proof–The #1 reason way local radio is alive and… Read more Isn’t It Ironic? Dont Ya Think?
Create a S.P.L.A.S.H—(Part I)
Does your message make a S.P.L.A.S.H? Ok..My last name is Swimm, so you know my copywriting philosophy has to revolve… Read more Create a S.P.L.A.S.H—(Part I)
Would You Tell Your Best Friend?
No, I’m not proposing some ethical question because your friend’s wife is cheating on him…The question I raise has to… Read more Would You Tell Your Best Friend?
You Can’t Cut Your Way to Growth
When will people learn that in business revenue drives everything—Everything—If you put every worker in America on some type of… Read more You Can’t Cut Your Way to Growth
Blackberry–Apple? Or Wang?
So–I love my Blackberry–I mean really love it–I stream Pandora, I take snapshots of QR codes—Post videos right to YouTube–It… Read more Blackberry–Apple? Or Wang?
Sync & Swimm. Sales, Leadership, Life 