See the People…This little piece of advice has floated around in my brain for the past 22 years. My sales… Read more STP–See The People
Category: Creativity
We Write Ads or People Die
This time of year is magical, frustrating, and wonderful all rolled into one. Will you hit your 2011 budgets? How… Read more We Write Ads or People Die
Mine Is Bigger than Yours!–The Ballad of Black Friday
I dare you to try and enjoy “A Charlie Brown Thanksgiving” without seeing 285 Black Friday commercials—This year Wal-Mart even… Read more Mine Is Bigger than Yours!–The Ballad of Black Friday
The Pick and Roll
What can Springfield learn from Hershey Pennsylvania? Have you ever been to Hershey? Close your eyes and think about the… Read more The Pick and Roll
Create a S.P.L.A.S.H—(Part I)
Does your message make a S.P.L.A.S.H? Ok..My last name is Swimm, so you know my copywriting philosophy has to revolve… Read more Create a S.P.L.A.S.H—(Part I)
Would You Tell Your Best Friend?
No, I’m not proposing some ethical question because your friend’s wife is cheating on him…The question I raise has to… Read more Would You Tell Your Best Friend?
Writing a radio commercial part I
Don’t do vanilla. Be bold. Take a chance in order to cut through. Remember: over-advertised-to-consumers respond to NEW.. BETTER… DIFFERENT… Read more Writing a radio commercial part I
Sync & Swimm. Sales, Leadership, Life 