It doesn’t matter if its print, social, TV, radio, digital. Crappy Creative will get you crappy results. You can hyper… Read more Crappy Creative
50 things NOT to do in Sales
So, I’m fifty and love lists. I thought it would be fun to rip through fifty things NOT to do in… Read more 50 things NOT to do in Sales
Storytellers
You’ve got the best, cheapest, oldest, newest….Blah. Blah. Blah. Do people really care? They do if it relates to them. … Read more Storytellers
The Day After Father’s Day
I visited my Dad yesterday and gave him his usual Father’s Day gift. Scratch tickets from Randall’s Farm in Ludlow. … Read more The Day After Father’s Day
Change
Most people hate change. Even the 58 cents clinking around in your pocket is kind of a pain in the… Read more Change
Texts & Seat belts
Today I watched a professional driver rear end a nice little old lady. (I’m sure she was nice—She looked nice!)… Read more Texts & Seat belts
SUPER BRAIN 2018
It’s been ten days since the Super Bowl. Ten days after millions spent in advertising at $5 million for a… Read more SUPER BRAIN 2018
You Don’t Make Connections at the Drive-Thru—(Joe Pesci was right)
You love coffee, I love coffee, we all love coffee. As we all know, it tastes a whole lot better… Read more You Don’t Make Connections at the Drive-Thru—(Joe Pesci was right)
Words
Words build or break relationships. Words can easily be misunderstood—Choose them wisely. Words can start wars, or make people fall… Read more Words
Creative Clutter
What does it take to be creative? A loose environment where people can walk around barefoot thinking about the next… Read more Creative Clutter
