The workplace has a way of reinforcing bad habits. Let me explain. All leaders and managers, (myself included) have moments where the standard civil… Read more I Can’t Talk To You While I’m Yelling!
Deep Down Inside–You Like Commercials!
I write and sell radio commercials for a living, so maybe I listen a bit differently than you do. I love powerful,… Read more Deep Down Inside–You Like Commercials!
Everyone loves Polar Bears….Right?
Thanksgiving 2011. My Mother asks if we have any Coke. I can’t do justice to just the way she phrased… Read more Everyone loves Polar Bears….Right?
She Blinded Me With Science!—Or Was It Art?
You can buy advertising anywhere. Radio, billboards, TV, Google, Facebook, direct mail, cable, gas stations, park benches, sky writers—Hell, you… Read more She Blinded Me With Science!—Or Was It Art?
STP–See The People
See the People…This little piece of advice has floated around in my brain for the past 22 years. My sales… Read more STP–See The People
We Write Ads or People Die
This time of year is magical, frustrating, and wonderful all rolled into one. Will you hit your 2011 budgets? How… Read more We Write Ads or People Die
Radio: There’s No Esteem Like Low Esteem
Radio has a perception problem, but it’s not with our customers (listeners), it’s with ourselves—Check out this latest data from… Read more Radio: There’s No Esteem Like Low Esteem
You Should Have Learned This When You Were Twelve
Unscientific observation. Our education system doesn’t teach students what the real world is about, especially when it comes to searching for… Read more You Should Have Learned This When You Were Twelve
Mine Is Bigger than Yours!–The Ballad of Black Friday
I dare you to try and enjoy “A Charlie Brown Thanksgiving” without seeing 285 Black Friday commercials—This year Wal-Mart even… Read more Mine Is Bigger than Yours!–The Ballad of Black Friday