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Sync & Swimm. Sales, Leadership, Life

Mastering the Art of Sales, Leadership, and Life: A Journey to Influence, Inspire, and Achieve.

I Can’t Talk To You While I’m Yelling!

Posted on December 16, 2011December 16, 2011 by craigswimm

The workplace has a way of reinforcing bad habits. Let me explain.  All leaders and managers, (myself included) have moments where the standard civil… Read more I Can’t Talk To You While I’m Yelling!

Deep Down Inside–You Like Commercials!

Posted on December 14, 2011 by craigswimm

I write and sell radio commercials for a living, so maybe I listen a bit differently than you do.  I love powerful,… Read more Deep Down Inside–You Like Commercials!

Everyone loves Polar Bears….Right?

Posted on December 10, 2011December 11, 2011 by craigswimm

Thanksgiving 2011.  My Mother asks  if we have any Coke.  I can’t do justice to just the way she phrased… Read more Everyone loves Polar Bears….Right?

She Blinded Me With Science!—Or Was It Art?

Posted on December 7, 2011 by craigswimm

You can buy advertising anywhere.  Radio, billboards, TV, Google, Facebook, direct mail, cable, gas stations, park benches, sky writers—Hell, you… Read more She Blinded Me With Science!—Or Was It Art?

STP–See The People

Posted on December 5, 2011 by craigswimm

See the People…This little piece of advice has floated around in my brain for the past 22 years.  My sales… Read more STP–See The People

We Write Ads or People Die

Posted on December 2, 2011December 2, 2011 by craigswimm

This time of year is magical, frustrating, and wonderful all rolled into one.  Will you hit your 2011 budgets?  How… Read more We Write Ads or People Die

Radio: There’s No Esteem Like Low Esteem

Posted on November 30, 2011November 30, 2011 by craigswimm

Radio has a perception problem, but it’s not with our customers (listeners), it’s with ourselves—Check out this latest data from… Read more Radio: There’s No Esteem Like Low Esteem

You Should Have Learned This When You Were Twelve

Posted on November 29, 2011November 29, 2011 by craigswimm

 Unscientific observation.  Our education system doesn’t teach students what the real world is about, especially when it comes to searching for… Read more You Should Have Learned This When You Were Twelve

It’s Not Easy Being Green

Posted on November 28, 2011November 29, 2011 by craigswimm

I watched the Muppet movie with my daughter this weekend.  Those Disney folks are brilliant at combining adult emotional cues… Read more It’s Not Easy Being Green

Mine Is Bigger than Yours!–The Ballad of Black Friday

Posted on November 26, 2011 by craigswimm

I dare you to try and enjoy  “A Charlie Brown Thanksgiving” without seeing  285 Black Friday commercials—This year Wal-Mart even… Read more Mine Is Bigger than Yours!–The Ballad of Black Friday

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