What can Springfield learn from Hershey Pennsylvania? Have you ever been to Hershey? Close your eyes and think about the… Read more The Pick and Roll
Isn’t It Ironic? Dont Ya Think?
The great Halloween storm of 2011 was to be the final proof–The #1 reason way local radio is alive and… Read more Isn’t It Ironic? Dont Ya Think?
Create a S.P.L.A.S.H—(Part I)
Does your message make a S.P.L.A.S.H? Ok..My last name is Swimm, so you know my copywriting philosophy has to revolve… Read more Create a S.P.L.A.S.H—(Part I)
Would You Tell Your Best Friend?
No, I’m not proposing some ethical question because your friend’s wife is cheating on him…The question I raise has to… Read more Would You Tell Your Best Friend?
You Can’t Cut Your Way to Growth
When will people learn that in business revenue drives everything—Everything—If you put every worker in America on some type of… Read more You Can’t Cut Your Way to Growth
You are not Nostradamus
What if you had all the powers of the Amazing Kreskin, combined with Nostradamus, and you even got a hold… Read more You are not Nostradamus
The 70’s
Some of my fondest memories as a kid was sitting by my little Emerson battery operated radio listening to top… Read more The 70’s
Writing a radio commercial part I
Don’t do vanilla. Be bold. Take a chance in order to cut through. Remember: over-advertised-to-consumers respond to NEW.. BETTER… DIFFERENT… Read more Writing a radio commercial part I
Why A Duck Seems More Important Than People « At The Mic
Why A Duck Seems More Important Than People « At The Mic.
Blackberry–Apple? Or Wang?
So–I love my Blackberry–I mean really love it–I stream Pandora, I take snapshots of QR codes—Post videos right to YouTube–It… Read more Blackberry–Apple? Or Wang?
Sync & Swimm. Sales, Leadership, Life 