World Wide Dread

Posted on February 5, 2022February 5, 2022 by craigswimm

A couple of quick tips to blend your traditional advertising into the digital age. Save time, money, energy and aggravation.… Read more World Wide Dread

Marketing Jenga

Posted on January 31, 2019 by craigswimm

What makes a great advertising campaign? The fact your high school buddy heard you on the radio? Your Mother calling… Read more Marketing Jenga

Death Of The Dreamer

Posted on September 2, 2018 by craigswimm

Every website I visit now has a little disclaimer box to click explaining how transparent they are. How they… Read more Death Of The Dreamer

Storytellers

Posted on July 6, 2018July 7, 2018 by craigswimm

You’ve got the best, cheapest, oldest, newest….Blah. Blah. Blah. Do people really care? They do if it relates to them. … Read more Storytellers

SUPER BRAIN 2018

Posted on February 13, 2018 by craigswimm

It’s been ten days since the Super Bowl. Ten days after millions spent in advertising at $5 million for a… Read more SUPER BRAIN 2018

Perception is Reality…Woody The Internet Pecker

Posted on May 29, 2013May 29, 2013 by craigswimm

Wow…..I haven’t posted anything on WordPress for a long time. So, to get myself back in the saddle, I’ll throw… Read more Perception is Reality…Woody The Internet Pecker

Mr. Sunshine

Posted on October 10, 2012October 10, 2012 by craigswimm

Rainy days are the best time to see clients. People seem to be a little less jubliant when mother nature… Read more Mr. Sunshine

It’s A Daisy!—What’s In A Name?

Posted on March 5, 2012March 6, 2018 by craigswimm

I’ve been fascinated by advertising since I was a kid. The colorful box of the Happy Meal, and even before… Read more It’s A Daisy!—What’s In A Name?

Selling A Better Mousetrap–(Or Butter Spray)

Posted on February 11, 2012February 11, 2012 by craigswimm

In the late 1800’s Ralph Waldo Emerson is given credit for the metaphor that has proceeded every great idea…”Build a… Read more Selling A Better Mousetrap–(Or Butter Spray)