Perception problems are marketing problems. Don’t believe this? Pop quiz…Who developed one of the first touch screen computers? Well, the perception is that Apple started it all………and if that was your guess, you couldn’t be more wrong…But before you Google the answer, the original touch screen was the most bizarre marketing blunder of all time and actually involves Panasonic naming it after a penis.
In 1996 Panasonic thought the mouse was too hard to use, and the internet was going to be the biggest development of the 20th century…They were right, but it didn’t matter…The name of their touch screen computer was the Woody…Pretty bad right? But it gets a lot worse……They decided Woody Wood Pecker would be a great mascot to bring in the youth market (In 1996??!) So before you connect the dots, yes, the computer was named….Touch Woody……And if it couldn’t get any worse, Panasonic introduced a new internet support feature called….wait for it…The internet pecker.
A touch screen in 1996! Steve Jobs was just coming back to Apple and the IPad was over ten years away. A touch screen was WAY ahead of its time. But alas, you can have the best product in the world, but if people don’t know about it, (or laugh like 12 year old boys when they say the name) you will fail—-Just ask A. Wang, the creator of Wang Computer