I watched the Muppet movie with my daughter this weekend. Those Disney folks are brilliant at combining adult emotional cues… Read more It’s Not Easy Being Green
Tag: radio
Create a S.P.L.A.S.H—(Part I)
Does your message make a S.P.L.A.S.H? Ok..My last name is Swimm, so you know my copywriting philosophy has to revolve… Read more Create a S.P.L.A.S.H—(Part I)
The 70’s
Some of my fondest memories as a kid was sitting by my little Emerson battery operated radio listening to top… Read more The 70’s
Writing a radio commercial part I
Don’t do vanilla. Be bold. Take a chance in order to cut through. Remember: over-advertised-to-consumers respond to NEW.. BETTER… DIFFERENT… Read more Writing a radio commercial part I
The Salvation Army Coats for Kids campaign was an amazing success
Thank you to everyone who participated in the Coats for Kids drive this year–These are the type of events that… Read more The Salvation Army Coats for Kids campaign was an amazing success
Sync & Swimm 