To learn something new you need to hear it, see it, and do it….Right? What if you just heard it?… Read more How You Learn Something New
Tag: radio
The Sounds Of Brilliance
All great ideas start out as nothing more than a thought of a dreamer. Sometimes the dream stays trapped in… Read more The Sounds Of Brilliance
Deep Down Inside–You Like Commercials!
I write and sell radio commercials for a living, so maybe I listen a bit differently than you do. I love powerful,… Read more Deep Down Inside–You Like Commercials!
She Blinded Me With Science!—Or Was It Art?
You can buy advertising anywhere. Radio, billboards, TV, Google, Facebook, direct mail, cable, gas stations, park benches, sky writers—Hell, you… Read more She Blinded Me With Science!—Or Was It Art?
We Write Ads or People Die
This time of year is magical, frustrating, and wonderful all rolled into one. Will you hit your 2011 budgets? How… Read more We Write Ads or People Die
Radio: There’s No Esteem Like Low Esteem
Radio has a perception problem, but it’s not with our customers (listeners), it’s with ourselves—Check out this latest data from… Read more Radio: There’s No Esteem Like Low Esteem
It’s Not Easy Being Green
I watched the Muppet movie with my daughter this weekend. Those Disney folks are brilliant at combining adult emotional cues… Read more It’s Not Easy Being Green
Create a S.P.L.A.S.H—(Part I)
Does your message make a S.P.L.A.S.H? Ok..My last name is Swimm, so you know my copywriting philosophy has to revolve… Read more Create a S.P.L.A.S.H—(Part I)
The 70’s
Some of my fondest memories as a kid was sitting by my little Emerson battery operated radio listening to top… Read more The 70’s
Writing a radio commercial part I
Don’t do vanilla. Be bold. Take a chance in order to cut through. Remember: over-advertised-to-consumers respond to NEW.. BETTER… DIFFERENT… Read more Writing a radio commercial part I
