To learn something new you need to hear it, see it, and do it….Right? What if you just heard it?… Read more How You Learn Something New
All great ideas start out as nothing more than a thought of a dreamer. Sometimes the dream stays trapped in… Read more The Sounds Of Brilliance
I write and sell radio commercials for a living, so maybe I listen a bit differently than you do. I love powerful,… Read more Deep Down Inside–You Like Commercials!
You can buy advertising anywhere. Radio, billboards, TV, Google, Facebook, direct mail, cable, gas stations, park benches, sky writers—Hell, you… Read more She Blinded Me With Science!—Or Was It Art?
This time of year is magical, frustrating, and wonderful all rolled into one. Will you hit your 2011 budgets? How… Read more We Write Ads or People Die
Radio has a perception problem, but it’s not with our customers (listeners), it’s with ourselves—Check out this latest data from… Read more Radio: There’s No Esteem Like Low Esteem
Some of my fondest memories as a kid was sitting by my little Emerson battery operated radio listening to top… Read more The 70’s
Don’t do vanilla. Be bold. Take a chance in order to cut through. Remember: over-advertised-to-consumers respond to NEW.. BETTER… DIFFERENT… Read more Writing a radio commercial part I