I watched the Muppet movie with my daughter this weekend. Those Disney folks are brilliant at combining adult emotional cues… Read more It’s Not Easy Being Green
Category: marketing
Mine Is Bigger than Yours!–The Ballad of Black Friday
I dare you to try and enjoy “A Charlie Brown Thanksgiving” without seeing 285 Black Friday commercials—This year Wal-Mart even… Read more Mine Is Bigger than Yours!–The Ballad of Black Friday
Create a S.P.L.A.S.H—(Part I)
Does your message make a S.P.L.A.S.H? Ok..My last name is Swimm, so you know my copywriting philosophy has to revolve… Read more Create a S.P.L.A.S.H—(Part I)
Would You Tell Your Best Friend?
No, I’m not proposing some ethical question because your friend’s wife is cheating on him…The question I raise has to… Read more Would You Tell Your Best Friend?
You Can’t Cut Your Way to Growth
When will people learn that in business revenue drives everything—Everything—If you put every worker in America on some type of… Read more You Can’t Cut Your Way to Growth
Writing a radio commercial part I
Don’t do vanilla. Be bold. Take a chance in order to cut through. Remember: over-advertised-to-consumers respond to NEW.. BETTER… DIFFERENT… Read more Writing a radio commercial part I
Blackberry–Apple? Or Wang?
So–I love my Blackberry–I mean really love it–I stream Pandora, I take snapshots of QR codes—Post videos right to YouTube–It… Read more Blackberry–Apple? Or Wang?
Great article on creativity
The Salvation Army Coats for Kids campaign was an amazing success
Thank you to everyone who participated in the Coats for Kids drive this year–These are the type of events that… Read more The Salvation Army Coats for Kids campaign was an amazing success
Sync & Swimm. Sales, Leadership, Life 