People only show up to the party when you invite them. It takes a MINIMUM of 3 impressions (Closer to 6 in… Read more 20 Random Advertising Thoughts
Category: radio
How You Learn Something New
To learn something new you need to hear it, see it, and do it….Right? What if you just heard it?… Read more How You Learn Something New
The Sounds Of Brilliance
All great ideas start out as nothing more than a thought of a dreamer. Sometimes the dream stays trapped in… Read more The Sounds Of Brilliance
Big Game Commercials–Fumble or #Touchdown?
As the Superbow—ooops, “the BIG game” inches closer, the Monday morning quarterbacks will talk of football, and….. commercials. Will Volkswagen be… Read more Big Game Commercials–Fumble or #Touchdown?
Thou Shall Not Commit the 7 Deadly Advertising Sins In 2012
The New Year is here! What are you going to do to make this a great year for your company? … Read more Thou Shall Not Commit the 7 Deadly Advertising Sins In 2012
I Can’t Talk To You While I’m Yelling!
The workplace has a way of reinforcing bad habits. Let me explain. All leaders and managers, (myself included) have moments where the standard civil… Read more I Can’t Talk To You While I’m Yelling!
Deep Down Inside–You Like Commercials!
I write and sell radio commercials for a living, so maybe I listen a bit differently than you do. I love powerful,… Read more Deep Down Inside–You Like Commercials!
She Blinded Me With Science!—Or Was It Art?
You can buy advertising anywhere. Radio, billboards, TV, Google, Facebook, direct mail, cable, gas stations, park benches, sky writers—Hell, you… Read more She Blinded Me With Science!—Or Was It Art?
We Write Ads or People Die
This time of year is magical, frustrating, and wonderful all rolled into one. Will you hit your 2011 budgets? How… Read more We Write Ads or People Die
Radio: There’s No Esteem Like Low Esteem
Radio has a perception problem, but it’s not with our customers (listeners), it’s with ourselves—Check out this latest data from… Read more Radio: There’s No Esteem Like Low Esteem
