This time of year is magical, frustrating, and wonderful all rolled into one. Will you hit your 2011 budgets? How… Read more We Write Ads or People Die
Category: radio
Radio: There’s No Esteem Like Low Esteem
Radio has a perception problem, but it’s not with our customers (listeners), it’s with ourselves—Check out this latest data from… Read more Radio: There’s No Esteem Like Low Esteem
It’s Not Easy Being Green
I watched the Muppet movie with my daughter this weekend. Those Disney folks are brilliant at combining adult emotional cues… Read more It’s Not Easy Being Green
Isn’t It Ironic? Dont Ya Think?
The great Halloween storm of 2011 was to be the final proof–The #1 reason way local radio is alive and… Read more Isn’t It Ironic? Dont Ya Think?
Create a S.P.L.A.S.H—(Part I)
Does your message make a S.P.L.A.S.H? Ok..My last name is Swimm, so you know my copywriting philosophy has to revolve… Read more Create a S.P.L.A.S.H—(Part I)
Would You Tell Your Best Friend?
No, I’m not proposing some ethical question because your friend’s wife is cheating on him…The question I raise has to… Read more Would You Tell Your Best Friend?
The 70’s
Some of my fondest memories as a kid was sitting by my little Emerson battery operated radio listening to top… Read more The 70’s
Writing a radio commercial part I
Don’t do vanilla. Be bold. Take a chance in order to cut through. Remember: over-advertised-to-consumers respond to NEW.. BETTER… DIFFERENT… Read more Writing a radio commercial part I
Sync & Swimm 