Words build or break relationships. Words can easily be misunderstood—Choose them wisely. Words can start wars, or make people fall… Read more Words
Author: craigswimm
Lets see–I’m a Market Manager for Cumulus Media in Springfield Mass…Our two stations are 94.7 WMAS and ESPN 1450…I love radio–I feel it is the most intimate and social of all media..I’m a former Air Force guy…I spend two weeks each year in Iceland…I love to read, golf, run and write–I’m involved in many charities and teach part time–I’ve been married almost 20 years and have a 9 year old daughter–
Creative Clutter
What does it take to be creative? A loose environment where people can walk around barefoot thinking about the next… Read more Creative Clutter
The Tough Coach
With Veterans Day on Saturday I thought I would take a moment and call out one of my first bosses… Read more The Tough Coach
20 Random Advertising Thoughts
People only show up to the party when you invite them. It takes a MINIMUM of 3 impressions (Closer to 6 in… Read more 20 Random Advertising Thoughts
Welcome to the party! Who are you?
When someone decides to make a purchase how do you make sure your company is even thought about? Do they… Read more Welcome to the party! Who are you?
Digital Unintended Consequences
The Law of Unintended Consequences usually happens when you only get one side of a story, or surround yourself with… Read more Digital Unintended Consequences
Traditional Media’s Free Lunch
So, everyone is upset that Facebook has changed their policy and is suppressing media and business posts in favor of… Read more Traditional Media’s Free Lunch
LeaderSHIT. 10 ways leaders screw things up
Some managers are great leaders and some aren’t. The day-to-day of tactics of running a business are a lot… Read more LeaderSHIT. 10 ways leaders screw things up
You can’t save time, you can only spend it better.
To be successful you have to get rid of low value areas, and add in high value areas. Some things… Read more You can’t save time, you can only spend it better.
(For my Sales Friends)–Feel the Fear
Pick up the phone to make a new cold call—-Feel the Fear….Do it Anyway. Making a big presentation to a… Read more (For my Sales Friends)–Feel the Fear
Sync & Swimm. Sales, Leadership, Life 